Genetic Testing EMR Integration Strategy

Product Analysis - Innovation Roadmap

Strategic assessment of current EMR capabilities and proposed innovations to accelerate growth in the precision oncology market

52%1
YoY ctDNA oncology test growth in U.S. (Q1 '25)
$874M2
U.S. MRD testing market (2024)
projected to grow to $2B by 2033
>40%3
U.S. oncologists who have ordered ctDNA testing
¹ ctDNA U.S. oncology test volume grew 52% YoY in Q1 2025 — representative industry growth metrics.
² U.S. MRD testing market estimated at $873.66M in 2024, projected to reach $2.02B by 2033 - market analysis.
³ ">40% of U.S. oncologists have ordered ctDNA testing" - representative industry adoption metrics.

Key Finding

While many companies have established EMR integration and intelligent patient education for women's health, there is a gap in decision support for high-growth oncology products (ctDNA monitoring / comprehensive genomic profiling).

Recommended Solution

Extend AI assistant models to oncology workflows and create a "Same-Sample Intelligence Platform" that integrates comprehensive genomic profiling + ctDNA monitoring into unified treatment and monitoring plans.

Proposed Innovation Solutions

1. Same-Sample Intelligence Platform™

Intelligent integration of comprehensive genomic profiling + ctDNA monitoring from a single tissue sample

Automated treatment + monitoring plans, personalized pathways, reduced cognitive load

2. AI Assistant for Oncology

Extend virtual assistant to ctDNA monitoring / genomic profiling workflows

Result interpretation, treatment suggestions, clinical trial matching

3. Predictive Monitoring Intelligence

Proactive alerts and outcome predictions based on ctDNA trends

Models for recurrence risk, monitoring schedules, early warning alerts

Integration note: Orders and results can flow via FHIR APIs and HL7 v2 (ORM/ORU) to support structured genomic + MRD data exchange in major EMRs.

See These Innovations in Action

The following EMR mockups show how these innovations could work in real clinical workflows.

Genetic Testing EMR Integration • Portfolio by Caroline Kasman